by James Moore
The words still come out of the mouths of every generation: There’s nothing on TV. It’s odd that this is still the case considering that there are hundreds of channels now…but, when good material has actually been bypassed for reality TV, the hundreds of stations really don’t matter much.
Thankfully, for the small to mid-sized businesses out there, social media channels (unlike TV) are actually far more professional, climbing in number, and can be utilized by one and all to tune in that target audience to their specific brand.
With all those channels, of course, comes information and data a businessman or woman needs to know in order to improve a marketing campaign that will have their consumer base grow overnight. As with all ‘new’ things, there is always an expert needed to deduce, analyze, learn and understand the power of these channels and what they can bring to the professional. That expert, in this case, is called the social media/PR team.
This particular group of experts must know all about the inner workings of the social media landscape. They must know data analytics backwards and forwards, and they must have the patience and understanding to create campaigns, change or halt campaigns that are not working, and do everything within their power to increase the value of a business. Every piece of the puzzle; every iota of information that comes from the consumer is important to a business, whether it be a start-up company or a well-established corporation.
And, now, keeping up with the consumer’s wants and tastes is far more important than ever before because of that myriad of channels THEY can utilize in order to find what they want when they want it. Everyone knows that the preferred way to shop, find products, businesses, services, etc., is by clicking, not by visiting a store or calling on the phone. Mobile devices have allowed yet anther massive path to consumers so they can locate and find all reviews about everything from a motel to a restaurant to a new store or franchise on the map.
Some businesses, however, when attempting to do all their social media marketing by themselves, have a tendency to get overly confused with the number of channels out there. There are so many that cover business-to-business and business-to-consumer platforms that the business can easily get confused as to who they are marketing to and if they are even going in the right direction to locate their target audience.
The social media/PR team does not suffer from that confusion. They are well-versed on the channels and they understand which ones are better suited for the goals of their particular clients. They can analyze all the data, from industry figures to consumer trends and fads, and understand how to present their clients’ products and/or services to the world.
When it comes to Business-to-Consumer channels and platforms, companies and brands will take full advantage of the consumer’s most beloved websites as well as blogs. There are more bloggers out there in every industry than ever before. So the social media/PR team can take full advantage of a blog owned by a third party in order to get their client’s products in front of the consumer market in a quick and timely manner. They understand how to best rely on reviews from consumers who are speaking highly of their client’s company their ‘friends, families and social networks.’
Business-to-Business brands are far better suited to professional networks, such as LinkedIn. This, as well as a wealth of other business channels, is used for those businesses that need to compete with others in the business world to sell their services. The social media/PR team watches, identifies and analyzes the data that streams from these particular platforms to better introduce their clients to their particular industry group.
Even YouTube, which was once focused only on consumers, has turned into a business-to-business site as well, using videos, trailers and more, for businesses to ‘shout-out’ to other businesses looking for their particular services. And, again, the social media/PR team is the one with the experience to make sure that the YouTube platform is utilized to the best of its ability.
Tune-in to the right channels and make your business a success by hiring that social media/PR team that knows what’s ‘on’ every channel!
To Learn more Contact the Social Media Team at BeFirst Media Group