By Jame Moore
Social media has come a long way, and it’s nowhere near grown up yet. But when social media first began, the main goal was for individuals to simply enjoy. (Remember those America Online chat rooms dedicated to things like ‘Billy Joel lovers but before he was married?’) There were tons of unique places where people could head in order to meet and greet.
But now, in this burgeoning business world that is depending 100% on consumer feedback, reviews, recommendations, repins, retweets, re-everything, the user has become the King of the Hill, so to speak. The target audiences of literally every business out there can be found on the World Wide Web. The social media/PR team working for your business 24/7 is listening to them, making sure that the public buzz about your brand will lead to success.
Content was always key – and will always be a major part of making a business a success. The content on websites; the content on tweets, Facebook, mobile apps that list the raves and recommendations of others – all content, which was once King, has fallen to second place.
Of course, content was boring at first (no offense to the start-ups back in the 1980’s.) Content was informational only; data that you would find in any dictionary. As time wore on, social media/PR teams became well aware that they needed good writers in order to create content. And those writers joined up and became the voice of the brand, making sure that the content was interesting and exciting enough to draw in the reader every week.
User-generated content, however, is making a comeback. It was back in 2005 when UGC became huge. Users went online to offer all kinds of information from voicing problems or difficulties with a company, to talking about the latest news, or local news in their own backyard about a new company they tried; all of this content came along with the fun sort of gossip that makes up the largest percentage of media production.
User-generated content walked away for a bit. The users decided to be more into their own personal lives and personal accounts, text messages, etcetera. It was as if they were waiting to see what these companies would come up with. What would be the latest technology that would make watching a business grow far more exciting?
Perhaps the resurgence comes from the fact that the business owner listened. They finally began to see that they needed that personal interaction with their customers. They needed to be able to reach out and have a conversation because that conversation made the customer feel important. They felt like they were part of the company’s growth for the first time. And if the experience was positive, they would send out this information to all their friends, family and followers.
Blogging became the rage. There are now millions of personal blogs out there, with some becoming their own brand simply because of the passion the blogger had for what they were speaking about. People head straight to the blogs for book reviews, recipe recommendations, the newest fads in clothing and cosmetics, and even to hear about the latest news from the EPA and how they are helping to stop the resurgence of horse slaughter. The people were getting a chance to speak. And when it came to politics, they didn’t seem to have a voice so the internet gave them a free source to announce their likes, dislikes and to build companies into huge successes.
From digital videos to podcasting to mobile phone photography and apps (which are growing by leaps and bounds every day), the user can be the largest factor in creating viable content for a business that will help them to succeed much more rapidly.
So…users unite! Without you a business will not grow, so the power is in your hands. And…for the business owner? Make sure that the social media/PR team you hire understands the need for user-generated content, as well as the need to make your social media stand out from all the rest.
To learn more please contact: BeFirst Media Group
To learn more about brand monitoring: Simplify 360
Source: Baret News Wire