The Human Factor in Social Media
Star Wars is fun; Star Trek is a kick for the avid viewer; and every movie that seems to come out in the summertime deluge of films is big, loud, and filled with special effects that make life seem all that more boring. Example: Gravity. However, the thought that robots can run your company and make sure your social media campaigns work is completely false. No matter how many special effects are out there, and no matter how many new ones we learn and program into a piece of equipment, the customer that you are trying to target still wants the real ‘human’ warmth.
Yes, personal service has a whole new meaning in 2014. It is very rarely the handshake and face-to-face sell anymore. The Internet has most definitely taken over the marketing and advertising chunk off every business. Everything from small to mid-sized companies are learning the essence of hashtags, content, mobile applications, and the list goes on. But without that service, without that human mind to make sure that the customer is given 24/7 personal service, well…then, it becomes nothing more than a robotic world where no one will care one iota about your company.
Social networks are popular, to say the very least. Individuals roam all over the Internet in order to meet friends, chat with family, even find the love of their lives on some ‘match’ program. (Remember, the match is human. LOL).
Humanity is still the core essence of this world, even when it is found over the Internet. People want to be loyal, but to do that they want to trust the company they’re working with. In order to do just that, they need reviews, statements, content, information, data, and products that are the best in the industry, in order for them to jump on board and pay out their hard earned money. Nothing is a fad anymore. People scrutinize a website. Why is that? Because once a stunning website is seen, all websites are then judged in the human mind for everything from graphics to camera work and photography to the easy and quick set-up to purchase products.
The Be First Social Media Team knows how to balance both the ‘robotic’ world and the personal one. Although digital technology is a must and is the most integral part of a profitable campaign, event, content, etc. – a robot cannot do the job. The personal, hands-on service that engages a customer also must come along with the ability to help stop an argument, help solve a customer’s problem or issue they may have, and discover a way to make sure that every customer in the ‘family’ is a happy one. Only then, will they come back to purchase and bring their family and friends with them.
Reviews used to be something for movies or books. They were never really seen by anyone else; nor were they cared about. But now companies must rely on positive reviews going out across Twitter and mobile media so that others will take a chance on them. This occurs most especially with franchises. A franchise that’s new in town must hold that ultimate event and promotion to bring the locals through the doors, and they must earn positive reviews by giving the client a positive experience. Hence, the social media/PR team must make sure that the personal service is there so that the personal reviews will be nothing less than awesome!
A robot’s reaction is non-existent. It is a delivery system, a pre-programmed metal object that knows nothing about your client. They don’t need a paycheck in order to survive. Therefore…using social media is necessary, but when you do, make sure that every customer is brought into the fold with the best personal service a ‘human’ can offer!
For more information Contact the Social Media / PR Team at: BeFirst Media Group