The Bringer of Relaxation & Beauty
~ by Carmen Schwartz
Beautiful will never go out of style. People are constantly striving for the highest level of beauty, even though there actually is no highest level. No, really. Everyone will always have their perfect icon that they wish to look like, but that icon differs for everyone.
Beauty franchises are around for a reason. They are there to give a person self-confidence, offering treatments, facials, massages, haircuts – you name it – that will inspire confidence in a person who needs it. And although they will not walk out of the shops looking like Sophia Loren or Angelina Jolie, the fact is, they will feel like it.
The old saying ‘beauty is on the inside’, is not actually a joke. It’s not something that a parent says to pat you on the head and make you feel better. It is actually a very real concept. When you feel beautiful, you are beautiful. And, yes, sometimes that goes hand-in-hand with that new facial or haircut.
Cosmetics & Skin Care is a huge industry. Make-up, moisturizing lotions, tanning salons, fragrances, and more. This is actually a market that is hugely diverse, with companies calling out to many demographics. From focusing on teens to focusing on the golden years by offering products that will make you look amazing at either age – beauty is everywhere.
BAM Franchises is an umbrella of beauty, health and fitness. With MassageLuXe and FaceLuXe – the awesome one-two punch in 2014 – people can receive everything from the perfect massage to pain relief to skin treatments that are given by absolute experts in the industry. All of this is delivered in ‘5-star’ salons that are affordable. I know, affordable beauty sounds odd in this day and age, but the creator behind these companies had a mission – to make sure that ALL people who wanted that self-confidence the beauty industry brought could have it.
Diversity and innovation, creativity and low-cost – all of these put together is a combination you wouldn’t think possible. But BAM has found a way to make it so.
Expanding globally by leaps and bounds, with experts already calling for the industry to gain another almost 10% this year, alone, it is easy to see that beauty and health are serious issues for everyone. And for the owners who wish to branch out into this industry, as well as the smart entrepreneurs out there who wish to join the BAM Franchises family, profitability is a fact. Even with economic overhaul and turmoil that has created worries in peoples’ lives, they are increasing their spending on beauty – yet again proving that when you are anxious, depressed, or worried – feeling beautiful means you FEEL beautiful, and you feel BETTER all at the same time.
And…it’s not just women, guys. The men’s beauty industry is actually growing faster, with companies focusing on delivering beauty to men who also want to feel better through looking better. BAM Franchises knows this, and is making sure to promote and provide everything necessary for all demographics in order to be the ‘bringer of relaxation and happiness’.
Customers of this industry are also extremely loyal to their chosen brands. After only one visit to a Spray la Vie or a MassageLuXe, consumers are treated so well that they come back again and again. They are amazed by the skilled and friendly technicians. And they are interested in learning about the industry so they can be more educated in order to make sure they’re doing the healthy things that will allow them to enjoy a healthy future.
Social media is the location for personal recommendations. When a customer creates buzz about something, others join in. Celebrity marketing may be fine for the big guys, but people nowadays want other REAL people to tell them what is the best out there so they can find it. These are the people (no offense celebrities) who are not on a red carpet or being airbrushed. They are the real-life friends and icons that others look up to.
So when it comes to choosing the right health and beauty regimen for you, make sure to head to the salons and companies that were made for you. Feeling beautiful through looking beautiful is just fine; just make sure that the technicians supplying that beauty know exactly what they’re doing.