Research in the PR World

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Research in the PR World ~ James Moore Research should never stop. This particular statement comes from a place of business – a business principle that many companies toss aside in favor of more pressing and important ideas that will supposedly make them money faster. But no money will be made without research. When you […]

If The Product Works It Networks!

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  by Betsy R. Smith If The Product Works It Networks!   Truer words were never spoken. When you have a red hot product that works 5 times better than the same thing that costs 3 times more, you had better believe it networks. And the proof is in the over $300 million in sales […]

Winning a Solid Image for Your Company

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  Yes, there is a difference between public relations and advertising, although the two used to be farther apart on the creative scale before the world of social media came along. There are many companies and small businesses, however, who still believe that PR is something for a Hollywood star and brings no actual benefits […]

Watching the Preseason QB Debate Unfold!

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Watching the Preseason QB Debate Unfold! by Newswire Yes, even though the temperatures are still a balmy seven hundred and fifty-six degrees with humidity percentages that make your family dog lie down on the carpet panting and cursing you for making him dwell in this type of a world, the smell of football is in […]

The Red, White and Blue Takes the Gold!

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  Although it was not a huge surprise when having the names of Durant and James on your roster, it was a nice feeling to see the U.S. Men’s Basketball Team redeem the gold medal by winning their second straight Olympic title on the final day of the amazing London 2012 Olympic Games.   The […]

The Isles of Wonder Come to Life!

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The Beijing Olympic Games were ‘pomp and circumstance’ to the highest order, with most people saying that no country will ever outdo them when it comes to hosting the Games. It’s no wonder really, since they actually poured forty billion dollars into their Olympic moment. Britain on the other hand had less than fifteen billion […]

Tiger Woods: Is Fourteen Championships Really a ‘Bad Thing?’

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Tiger takes a knee! Wait…no, that’s not right…that’s football. Hmm…okay: Tiger slides into home plate and the dirt flies! No, wait…that’s baseball. Oh, yeah, that’s right…Tiger plays golf. What was I thinking?   Well…as everyone knows by now the picture that is all over the internet regarding the British Open is of Tiger Woods. However, […]

Off to London We Go!

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  I have to say, I have always wanted to partake of the atmosphere of London. In fact, ever since I read my first Harry Potter, I’ve wanted to head straight for that city and have a seriously good time. Now, I do have to say that I would MUCH rather have American apple pie […]