Decorations are Nice but Consumers Want Content

  by James Moore Colorful advertising, bright banners that fill the top of mobile phone screens, vibrant landing pages and websites that offer pictures, videos, trailers, and more – all of these are used to catch a consumer’s eye as they click through page after page in order to find the company they’re looking for. […]

How a Brand Can Form in a Niche Market

  How a Brand Can Form in a Niche Market by Jimmy Ruffler Yes, retailers have an easy way of getting their names out there. The companies that sell a little bit of everything are always going to be far easier to build and brand, simply because every demographic (height, size, weight, location, etc.), will […]