Decorations are Nice but Consumers Want Content

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  by James Moore Colorful advertising, bright banners that fill the top of mobile phone screens, vibrant landing pages and websites that offer pictures, videos, trailers, and more – all of these are used to catch a consumer’s eye as they click through page after page in order to find the company they’re looking for. […]

How a Brand Can Form in a Niche Market

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  How a Brand Can Form in a Niche Market by Jimmy Ruffler Yes, retailers have an easy way of getting their names out there. The companies that sell a little bit of everything are always going to be far easier to build and brand, simply because every demographic (height, size, weight, location, etc.), will […]