Decorations are Nice but Consumers Want Content

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  by James Moore Colorful advertising, bright banners that fill the top of mobile phone screens, vibrant landing pages and websites that offer pictures, videos, trailers, and more – all of these are used to catch a consumer’s eye as they click through page after page in order to find the company they’re looking for. […]

When it Comes to Social Media: Take Advice From the Boy Scouts

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   by James Moore Although it is most often associated with the Boy Scouts, their famous motto of ‘Be Prepared’, needs to be used by on and all in most every industry – especially when it comes to the digital world – this new year.   As everyone knows, 2013 went out and 2014 came […]

The Greening of the Planet Through Social Media

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  by Carmen Schwartz No matter what the subject we discuss, or the century we discuss it in, humanity still strives to find a way to lessen the problems they see all around them. They want a greener world; they want to save nature, find projects that will increase energy and move away from oil […]

Increasing ROI With Social Media Manners

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  by Sherry Gillam A great deal of talk is occurring regarding manners in this world. In every industry, sport – you name it – the loss of normal, traditional manners has finally happened, and the business world is experiencing some heavy-duty backlash because of it.   When it comes to a business you want […]

A Social Christmas: Watching the Tube

  by Carmen Schwartz It’s Christmas Season, for goodness sake. Of course, you’re going to gather in the room in front of the big screen and watch the game. It is an American tradition to see your favorite two teams on the gridiron before they share a turkey leg and call it a day.   […]

Thanksgiving is a Time For Family

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  by James Moore Although the headline of this article is true, when it comes to the siblings that make up the World Wide Web, niceties have kind of gone the way of the do-do.   Let’s look back… Over the course of 2013, Google+ (an engine that probably could), was awarded a silver medal […]

Once a ‘Cool’ Gift to the Public Now Goes Public

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  by James Moore It’s not a stretch to say that it’s been a good year for the digital age, especially recently.   Facebook can claim all-time highs; they can claim new services, new processes, and have brought ‘freshness’ to an industry that really could go stale after a while. It won’t die, of course; […]

The User Has the Power in Social Media

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  By Jame Moore Social media has come a long way, and it’s nowhere near grown up yet. But when social media first began, the main goal was for individuals to simply enjoy. (Remember those America Online chat rooms dedicated to things like ‘Billy Joel lovers but before he was married?’) There were tons of […]