Social media effectiveness is much like building a happy marriage. The beginning is all about establishing care, dependability, loyalty, friendship and more, in order for the courtship to turn into an engagement to turn into a lifelong commitment.
Everyone talks about the ins-and-outs of a great PR campaign, and there are hundreds of thousands of companies promising tips, tactics, and the ‘perfect’ way to go in order to make your company shine above the competition. However, anyone can say anything in this world, but without the skill and expertise to do the job any campaign your company runs will end in failure, not success.
Your reach needs to be extended, but only if it’s being extended to the right target audience. It is very true that there are social media strategies out there that are myths; yet, there are some social media teams a company can hire that absolutely know how to engage an audience.
In this modern day, everyone knows that computer trends are what become the fan-favorites, causing more buzz and pushing the brand up the ladder of success. A good social media/PR team must find a way to increase the size of your audience without increasing the costs. And the one thing that will never be a myth about social media is the key factor they use to increase your audience – engaging content. When it comes to a small business with a limited budget, content leans more to the creative side of things, causing the PR team to engage the target audience in far less words.
For small businesses social media is the relationship they’re trying to form. They are building trust, loyalty and dependability with their consumers so that their brand and their buzz will be A+. A good, solid PR team makes sure that they think of your social media (no matter how big or small of a budget your company has) as a courtship. This is where the relationship begins and this is the time where your company’s PR must be so engaging yet so dependable that the client not only wants to date your company, they want to marry it.
Sending an email or a posting about a huge event or giveaway before you and that client have ever even met will seem a great deal like a man or woman offering their phone number to everyone just hoping for at least one to call. This mentality carries over into Twitter and Facebook when it comes to overload. There are company’s out there that believe the more social media articles and more postings that show up with their company’s name in the headline is better for the company; this is SO not true.
A lot like spam which everyone deletes, quantity does NOT outdo quality. It is a very proven fact that readers will latch on to a posting that means something to them; they do not want, nor will they respond to a Twitter or Facebook posting that happens every five seconds and fills up their email.
Data has to be relevant to your audience. If it’s not, there is no audience. Simple as that. And when calling out over the World Wide Web hoping to get that target audience to answer back, if the content your company is putting out is only promotional and sales oriented, the target audience will not respond. (Here’s a myth that can be broken: Not even the word ‘free’ will be of any interest if the content is something they do not care about)
When it comes to Facebook, short and sweet and to the point is best. And, believe it or not, 2-3 postings a day regarding your company, brand or content is enough. If you post 100 times a day you become more than annoying.
The social media team also has to be in place for the simple fact that anyone who comments about your content needs a response – immediately. Complaints must be stopped in their tracks, and satisfaction must be given a ‘thank you.’ This is not only good manners, but it builds that courtship. And because of the love this society has with the visual – using ‘Pin’ as a tool is more than necessary. But make sure to use your website as the primary target for your audience. When they head there to read your content because they’ve been engaged by all you’ve said elsewhere, they need to see creativity and reliability all at the same time.
When it comes to social media, to have a happy marriage you must begin with a solid courtship.
To learn more visit BeFirst Media Group.