So Easy, So Powerful: Fundus Photo’s Digital Upgrade for Fundus Cameras

If you’re designing a technology product for an audience that is more interested in results than the technology itself, wouldn’t you make it simple to use?

The answer, at least for one U.S. ophthalmic imaging and equipment company, was a resounding “yes.” Fundus Photo’s digital upgrade system for fundus cameras is designed to solve problems – such as how to get the most from an existing digital or film-based fundus camera – and do it in a simple, seamless fashion that works well.

The product is more than the 20-megapixel high resolution adapter (itself a time- and money-saver since it uses the fundus camera you already have); it’s also the comprehensive package that includes the New Vision suite of digital ophthalmic photography software.

The software is unique in the industry in its ability to interface with any electronic medical record system, regardless of vendor and regardless of preferred data and image file format. Fundus Photo’s exclusive “NV Transfer to EMR” feature sends properly-formatted data with the click of a mouse, automatically choosing the correct file format for the EMR system.

It’s a remarkably smooth system; Fundus Photo’s founder and president, Dale Brodsky said his company saw the need for the product, and brought it to market with full FDA 510(k) clearance.

“Prior to Fundus Photo, mydriatic digital imaging was proprietary, hard to use, required complex technical support and was very expensive,” said Brodsky, “for both the initial product investment and on-going support.”

Instead of tying purchasers to a support contract, Brodsky’s innovation was to create a product that didn’t really need much support – Fundus Photo is so easy to use, according to Brodsky, most practices don’t need much help with technical training.

Fundus Photo’s response to an industry laden with mandatory service contracts was to offer lifetime no-contract technical support, albeit on a product they don’t expect too many questions about. But clients are encouraged to call with any questions they might have.

“Our doctors may call us free for assistance for as long as they own their Fundus Photo system,” said Brodsky. “And they don’t need a credit card to ask us a question!” Brodsky also said that if a practice took on a new technician or ophthalmic photographer who needed helping learning the software, Fundus Photo would take the time to help them as well.

“It represents our long-term quality commitment to our doctors,” said Brodsky. “We believe this strongly in our product, service and training capabilities.”

If you’d like to learn more about Fundus Photo and the industry’s only truly cross-platform ophthalmic digital imaging solution with FDA 510(k) clearance, please visit FundusPhoto.com or ItsThisgood.com.

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