ROI Increases Side-by-Side with ROR
Whether you are speaking about your children, your family, your friendships – the concept of ROR remains the same. In business, the concept of ROR is just as important – even more so when speaking about the business world of the 21st century.
ROR is ‘Return on Relationship’, which is a concept that many (hopefully, all) in the business world have come to understand. With 2014 being all about mobile technology and digital platforms – the two places where all customers now get their information – the Return on Relationship requires an even harder work ethic than ever before.
There was that ‘time’ period some still speak about. The time when you could look another person in the eye and the handshake meant something. But when it comes to computers or telephones 24/7, the only handshake you receive will be digital, and the only eyes looked into, unfortunately, will be the icon’s chosen by the company.
In the digital age the Return on Relationship will ultimately make or break a small to mid-sized business. Customers want the truth, and they receive that data from reviews and information that others give to them across these digital platforms. the customers are excited and the reviews are good, the Return On Investment (ROI) grows increasingly larger, and the coffers of the company fill. If
BAM Brands is one of the few out there that understand a successful business, a business that achieves financial growth, is a business that puts a massive amount of time and attention into customer service. They understand that money will not flow through the doors if good customer service is not found inside the doors, and positive, ‘5-star’ buzz isn’t coming out the doors and hitting platforms for one and all to read.
PR, local marketing, events, contests, as well as working with mobile apps – these are the investments a company must make in order to get a franchise off the ground. But even the best PR will not matter in the least if customer service is not of the highest caliber possible. Why is that? Because in the 21st Century people have a wealth of choices.
BAM Brands powerful and popular companies include: MassageLuXe, FaceLuXe, The TAN Company, Spray La Vie, and Xist Fitness. The range of services they provide in the health and beauty industry, not to mention the medical community when it comes to massage therapy, have allowed these companies to become true leaders.
BAM Brands believes in rejuvenation and bringing back that ‘time’ when a handshake actually DID mean something by forging a long-term relationship with their customers. Simplistic enough theory: Happy clients come back. Unhappy clients walk out the door and straight to the competition.
Beginning a business relationship is all about trust, loyalty, and honesty – which is proven through strength of product, quality of product, skilled employees, content and benefits given to the client, and through fantastic social marketing. No client is a client who walks through the company doors of every franchise – they are each THE client. It is this attitude and belief that has made BAM Brands among the very best franchises in the U.S..
Nurturing a client is not an overstatement. The value accrued by a person or brand due to nurturing a relationship is the bottom line definition of ROR. And it can only be seen over time.
There are many things that keep these companies in the public eye: ‘5 Star’ services, beauty and serenity of the location, everything a client could wish for, including the fact that everything stated on the websites of these franchises is absolute truth.
The consumer is ‘Queen’ of the franchise world, and where BAM Brands is concerned, their audience deserves a castle!