Research in the PR World
~ James Moore
Research should never stop. This particular statement comes from a place of business – a business principle that many companies toss aside in favor of more pressing and important ideas that will supposedly make them money faster.
But no money will be made without research. When you are ready to hire that social media/PR team to work with your company and change it from a new name to a branded success, making sure that the people you choose completely understand the power of research, is an important task. When it comes to any company coming on board in order to offer the best social media/PR possible, research is a key factor…for both sides.
News up-front is needed. The social media team must be able to work 24/7 consistently watching your competition, running analytics, changing up or building on an extremely successful media campaign, delving into mobile applications and learning how best to utilize them for your products and services – and more. In other words, the research steps never end.
Knowing the ins-and-outs of everything technological is necessary to launch and maintain a successful brand in any industry. But the hardest sector hit when it comes to the need for fast and consistent social media is the franchise – the new business that is just getting off the ground. The menu of questions regarding social marketing; whether or not to start at the top and distribute the media to franchisees across the country; or, making the decision to allow the franchisee to do it themselves – all of these questions need an answer…the right answer before any campaign can begin. Therefore, putting a social media team in place that doesn’t have a research and development arm would be a huge mistake.
Consumers change every single day; they have of late chosen to stray from the all-encompassing media campaigns, and turn toward the eclectic and unique. They are far more interested in creating long-term relationships with companies and brands, as well as local franchises. Consumers find less anxiety with this more intimate type of social media because they can see for themselves what is being offered to them, and how the company responds to their requests, comments, and more.
Localized social media strategies have an emphasis on making friends with the consumer. With a multi-unit brand (franchises that are popping up in all areas of the country), each franchise wishes to stay close to their friends and neighbors. Even while utilizing a national campaign, they make sure to stress their own locale’s events, contests, benefits, and more.
Again, research. Knowing your community – knowing the consumers who will be the bread-and-butter of your company – is a must. And when the business owner has already got a list of tasks they must do in order for the business to survive, that research should always fall on the shoulders of a great social media/PR team that will get the job done.
Communication is established by professionals, and researching everything from logos to brand names and phrases that will cause consumer delight, is the job of the social media/PR team. Their good work will not only delight consumers, but they will be able to ingrain your company’s brand into the memory.
They do the research, so make sure you do yours and hire the best team possible for your company’s exciting future.
For more information Contact the Social Media / PR Team at: BeFirst Media Group