by James Moore
Social media sites have become the one and only way that most companies in the mid to small-sized range market their products and build their brand. Events, contests, grand openings, coupons – all the way to email campaigns – are the boon that these companies must utilize when they put together their strategy to increase their ROI.
eCommerce is the avenue that allows the company to reach a new audience and bring in new customers, while also keeping their original customers happy. All products and services are presented to these clients with the help (hopefully) of a social media/PR team that a company hires to get the job done.
In fact, without a social media team as part of the strategy, the wrong things can end up being emphasized by the owner – who is far too busy to have to deal with all the promotion on top of their wealth of other duties that must be done just to keep the company on its feet.
A social media/PR team knows exactly how to funnel traffic to a website. And, once there, they have the writers who understand the quality of content that must be in place for that customer to not just click away after a few seconds. Building a company’s brand is the first step – the major step – that must be done in order to make sure that company survives; and in order to get people interested in what you’re selling, social media must be mastered.
The main theory to keep in mind is based on a very old premise. If you work hard, you will gain success. That sounds like something Grandma used to say, but she was right. And that message has still not changed one iota over the decades. The only thing that has changed are the avenue and channels you must use in order to see that success happen quickly and consistently.
Social media teams choose the right platforms for your company. They study what will be the most effective for you to bring in cash by using advanced analytics and providing 24/7 monitoring of your company’s campaigns and market research. Research is key. Just as it was back in Grandma’s day, learning everything there is to know about your subject increases success. And when it comes to having a social media team, they have the background to not only know what’s out there, but also what’s coming in the future.
With 2014 comes even more research, especially when speaking about the surge in mobile marketing. Social media has taken over that cell phone sitting in everyone’s hand out there, and the audience is liking it. They are turning away from their laptops and to their phones in order to find reviews, information, etc., about the latest businesses that can help them with whatever they are aiming to find.
Using social media is like a bow hunter aiming at their target. The arrow is straight and even, there are no surprises when it comes to mobile marketing, except for the fact that it must be done and done well. Which, again, is where the door opens to the social media/PR team. Mobile marketing joins a very big list when it comes to researching the consumer. Without consumer knowledge, your company may automatically go in the wrong direction and target an audience that does not belong. What this means is a whole lot of money goes out the window for extremely insignificant results. Whereas, if the social media team were on board, they have the power, knowledge and understanding to use market research to whittle down your audience so that you hit the target with your arrow on the first shot.
Platforms such as Facebook, Pinterest, Twitter – each of these have their own uses and backgrounds. Researching the consumer means understanding what that consumer is saying out there. Are they using Facebook to connect with businesses? Are they searching Pinterest for boards of businesses, and listening to their friends and family talk about certain companies and products? What industries are they listing; and should yours be a part of that? Only with this information can you set up a marketing strategy that gets your company onto the right platforms, saying the right things.
So as you open the doors to your new company, or attempt to revive your company in 2014, make sure to engage with the people who know how to engage with your audience. Get that social media/PR team on YOUR team today.
Talk with the Social Media Team at BeFirst Media Group