by Carmen Schwartz
It’s Christmas Season, for goodness sake. Of course, you’re going to gather in the room in front of the big screen and watch the game. It is an American tradition to see your favorite two teams on the gridiron before they share a turkey leg and call it a day.
But when it comes to social media – when it comes to all those consumers who will not be watching that particular tube, it is the power of YouTube that you need to be a part of when the shoppers and not the footballers come to town.
People are turning on YouTube and looking for the channels regarding your brand. They want to see your products in action before they purchase; and they are in the holiday spirit and ready to buy. Not to mention, they will be full of turkey and having a nice, relaxing day.
Yes, the images that are on YouTube are many and varied, but more and more social media/PR companies are taking their clients into that realm so that their target audience can be reached. One company, Husky Liners, has its own channel (for example). On this channel they offer a slew of videos that prove to their customers that they not only have the best truck accessories, but also that these accessories work. With just this channel, just these advertisements and commercials, Husky has created a new springboard for profit. They are drawing in those customers so that their products and accessories will be wrapped up and sitting under every Christmas tree for the grateful recipient.
Companies, sponsors, advertisers – YouTube was created just for them. On YouTube, companies can talk to businessmen and housewives; they can reach out with their products and devise media campaigns that increase their company’s ROI. The cash rolls in and everyone is happy for the holidays.
Women are still the number one target for company’s out there. They hold the shopping power in their hands to this day, and the advertisements, channels, commercials – everything you have as a company – can be delivered to these women through YouTube. Not to mention, many people are through with the whole shopping mall, Black Friday world. They want nothing more than to sit at home, online and purchase their list of gifts in peace and quiet. In other words, if you have a YouTube channel, you will have them in you sights and can relate directly to them.
YouTube, like the Tube before it, continues to gain leverage with the world, and a great social media/PR team will learn how to take advantage of that fact and make sure your social media campaign and channel on YouTube make you a profitable star in your industry.
YouTube understands the breakdown of content; this is a platform that offers content that expressly hits the needs and focus of specific audiences. And your company’s channel can be marketed to the extreme on YouTube, allowing those holiday shoppers to get an eyeful of what they just ‘have to have’ this year.
Make sure you hire the social media/PR team that understands how to harness those tens of millions who are always (especially now with the holidays approaching), looking for the newest, best, or most affordable product out there. And if you’re based in a small industry niche, make sure your social media/PR team is the one that can spread the word faster so that your company can succeed.
As the gridiron gears up this Christmas Season, the computers will gear up in other rooms of the house. The shoppers will be searching for the best – so make sure to give it to them!
Utilize the shopping ‘Tube’!